Friday, 30 May 2014

Research II

It is important to know the ins and outs of whatever you are involved in i.e. to have insight.   Being knowledgeable in your field and having the right insight tells the next person that you indeed know what you are talking about, and this represents your brand/company well or even yourself - making it attractive.

As a Make-up Artist (MUA), it is important to know my market i.e. :

Who is the audience that I am catering to?

What is their age?

Skin type?

Skin colour/tone?

What is the event/occasion?

What is the duration of the event?

What look are they going for?

These will help me organise my product selection and application process.  Furthermore this research involves networking with fellow MUAs/professionals for further advice on products, the latest and also for inspiration.

So....get your pen and notepad ready and network via social media, fellow professionals in your field, request for work experience and so on and so forth.

Though fearful to launch - the journey is exciting! Be frank, be professional and have a vision.

Love DHM xxxxxxxxxxxxxx
"Everything has beauty...but not everyone sees it" - Divine House of Make-Up (DHM)

Wednesday, 7 May 2014


Good afternoon All!

So I thought I would share my thoughts on the research and planning of Divine House of Make-Up.  It is most vital to anything in life and especially for starting out on a new venture like myself.

So where did it all begin?
I came up with the name "Divine House of Make-Up" (DHM) because I wanted an artsy feel to the name and company. Many fashion icons use the term "House of..." for their line so I wanted to incorporate this for mine too and of course "Divine" comes from my Help and my Source, Jesus Christ.
I started applying make-up a couple of years ago with a friend of mine and we experimented with different looks.  I later bought a portfolio to transfer these once printed and the rest is make-up history!

The first ever photoshoot!
This began one day whilst surfing the net.  I was researching make-up artists and make-up in general and wanted to build up on earlier pieces from my portfolio.   God gave me the grace to gather a few looks and I thought it would be fun to name them e.g. sunkissed, barbie (to name a few).  I gathered a few models, a couple of photographers, a videographer/editor and a studio.....and there it was, the first Divine House of Make-Up Winter Photoshoot 2014 - we thank the Lord!

What's next for DHM?
Divine House of make-up is mainly in the business of make-up application and creating bold and high fashion looks #hautecouture.  These can be viewed on our very own Youtube channel and video and also on our tumblr.

The next step for DHM is more events, shows, networking and of course the product line - all of which require research and careful planning.

In essence, I can honestly say that planning is crucial and the foundation that will in fact determine the success of a thing.

So research, get writing, and plan plan plan! It will happen!

"You are beautiful...beautiful beyond words" (SOS 4:1) - DHM

For pictures from the launch party visit divinehm on instagram OR